Forget Pearl Jam. Alternative Rock Lives.
The death and rebirth of alternative rock
The homogenation of the alternative rock format due to corporate ownership is why our live-streaming internet-only radio station 3wk.com came to be.
Late 1997 we had the choice to buy a medium market FM radio station, or begin anew on the internet and believe me, the choice was easy. Today we receive emails from all over the world attesting to the incredible hunger people have for new and varied music programming.
Alternative radio on the internet is a throwback to the '70's when music was programmed for the sheer beauty of the music, and not because it sold commercials, or tested well, or was paid for with a promotion or time-buy.
-- Wanda Atkinson